As the new NFL season prepares to kick off, MaximBet now has access to some of the most up-to-date data on offer; something it will use to enhance its offering in the US market.
The betting operator says it’ll provide its PreMatch, LiveData, Next Gen Stats (NGS) and LiveTrading solutions across the NFL – as well as other competitions such as NASCAR, the Premier League and basketball.
The NFL data now employed by MaximBet is reportedly used by 97% of the betting market in the US, while the partnership also covers MAC Football.
Daniel Graetzer, CEO & Founder of MaximBet, said of the deal: “A premium betting experience requires the best and most exclusive content, which makes Genius Sports the ideal partner for MaximBet as we ramp up for growth across North America.
“We are the only true lifestyle sportsbook, offering players incredible, money-can’t-buy access to Maxim parties, courtside seats and more. Combining that with the real-time data our players need gives them a full offering not found elsewhere in the marketplace.”
Meanwhile, Sean Conroy, EVP North America of Genius Sports, further added: “Across official data, trading and highly targeted marketing, Genius Sports will play a central role in powering MaximBet’s exciting growth across the US. We’re excited to help engage and expand MaximBet’s passionate customer base.”
The American Gaming Association recently announced it expects a record 46.6 million US adults to bet on the up-and-coming season; a 3% annual increase.
